Gallery Dept originated from a deeply personal desire for self-expression. Josué began by transforming old jeans and T-shirts, applying vibrant paint, bleach treatments, and deconstructed details. His focus was never on creating something conventionally “pretty,” but on making pieces that felt authentic and genuine. These early creations quickly drew attention from friends, stylists, and other creatives who valued the raw, unpolished aesthetic. Word-of-mouth acclaim soon followed, leading to celebrities and influencers embracing his unique designs. Each garment was distinct, with no two pieces ever identical, and the intentional imperfections became a hallmark of the brand’s charm. What began as a small, personal studio gradually developed into a fully operational brand. Gallery Dept’s growth was driven not by traditional advertising or marketing campaigns, but by a sincere connection between people and the artistry within the clothing. The evolution of the brand reflects the same individuality and authenticity that define its designs.